Luxury pop-up stores in Africa Test & learn African markets
- Offer African shoppers a real luxury consumer experience.
- Confirm the viability of your business in Africa.
- Confirm that a real market exists in Africa.
- Test Africa in real conditions.
Africa Pop Up Store designs, deploys and runs pop-up stores, showrooms and corners in 9 African cities — from Abidjan to Antananarivo — so luxury and premium brands can test their products in real conditions before entering the market.
Africa Pop Up Store
Testing Africa, step by step
From the market to market entry, everything you need to know to launch your brand in Africa with a pop-up store.
01
The African luxury market
54 countries, a 300-million-strong middle class… and only 56 luxury brands present. Discover
02
The pop-up store concept
A temporary store reinvented to test your products in real conditions: Test and Learn. Discover
03
Our 9 target cities
Abidjan, Dakar, Douala, Kinshasa, Libreville, Luanda, Antananarivo and more. Discover
04
Our offers
Opportunity study at D+7, Pop Up Standard at D+60, Pop Up Premium at D+90. Discover
05
Our services
Design, validation, production, logistics, export, exhibition and press. Discover
06
Frequently asked questions
Which brands, which cities, what timelines: our answers. DiscoverPress
In the media
At Bpifrance Inno Génération, the business media Widoobiz interviewed Patrick Onana, who leads the Africa Pop Up Store project, about helping luxury brands prospect in Africa.
Play the video : Bpifrance Inno Génération : il aide les marques de luxe à aller prospecter en Afrique
Africa Pop Up Store in figures
A pop-up store project in Africa?
Let's talk about your products, your target markets and the best way to test them.