Made up of 54 countries, Africa covers 30 million km2 according to kai krause's report, Africa is immense, its surface area combines that of the USA, China, India, Japan and Western Europe.
1.150 billion inhabitants, a youth population made up of 200 million inhabitants aged between 15-24 years. A middle class expansion estimated at 300 million inhabitants reported by the forum "rebranding Africa".
From mining to telecommunication, there is an explosion of economics activities. Six out of ten robust market growth is found in Africa. Africa is at the head of pre-emerging markets. Africa constitutes one of the markets with a rapid growth rate.
150 businesses make a profit of 1 billion dollars. 50O businesses make over 100 million dollars regarding a report made by "mckynsey" the opportunities could represent close to 830 billion dollars growth in infrastructure, agriculture and consummable goods.
In several areas in the luxury sector, like, high range products, the immense needs of the African market are not covered.
According to our studies, only forty luxury sector brands or premium brands are distributed in 7 African countries.
"You can not ignore markets that have nothing these are markets that buy everything" Johantan BERMAN these successful businesses in Africa.
These unmet needs are real opportunities.
Alas, these opportunities are not well known due to a lack of information, poor knowledge of the terrain, lack of reliable figures.
Grow internationally is risky, the risk defined as a set of possible outcomes, each with a known probability. Grow in Africa is uncertain uncertainty defined as a set of unknown outcomes each with an unknown probability. Doing business in Africa is uncertain.
Are you a brand or a company operating in the luxury sector, you are marketing high-end products or innovative products in the areas of ready to wear, textiles, cosmetics, perfumery, leather goods, high jewelery, watches .... You plan to market your products in Africa, you have doubts, given the lack of information, we support you in your prospecting activities and test your products under real conditions in target markets by organizing Pop Up Stores (Shops ephemeral).
07 rue de Charenton
06 14 96 74 45